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Can traditional systems of knowledge become commercial commodities?

May 3, 2012

The following is a compilation of the responses to the poll conducted by in April 2012.

1) Are they are really being sold to the highest bidder?
2) Why should tradition become a victim of isolation and what is bad in tradition reaching to corners of our society if in your words "commerical commodities" can become an important tool.
3) Why is the word "Commercial" always taken in the most negative fashion ?

A few days back I had heard from few of colleagues that SNA has archives of many recordings of legends in classical music and dance. What is the use of an archive if it chooses to isolate itlself from the society . I am glad Doordarshan has come out with its recordings made available ( in your words again) "commerically".

Its high time we artistes , the audience and the society looks at the word "commerce " and " commercial" with respect.

No wonder even "Artha" features amongst the four purushartha-s. Dharma , Artha , Kaama , Moksha.
- Anonymous, Apr 4, 2012

If there are takers, there are buyers. That is market dynamics. Who is any one to judge? As to what the taker will do with the "commoditized" knowledge, whether he/she will give the audience rasanubhooti with it, is up to him/her..
- Anonymous, Apr 9, 2012

Tradition is a value which is to be passed on from one to the next generation. Traditional systems have been built on a base of one to one correspondence.It is best if one is able to achieve an education at a personal basis.

In today's world of technology it is being propagated commercially too. It is definitely beneficial for people who are not able to gain one on one shiksha.

It won't be wrong to say that it is in the hands of the receiver how he/she handles the knowledge and does he/she still let it be tradition.

In my opinion commercializing the art form has to be combined with the correct intentions in a right perspective.
- Sweta Ravisankar, Apr 24, 2012

Dance through ages has acquired different "values". One could view dance as a cultural commodity. In the world of Capitalism, everything is being objectified and is being labelled, price tagged and sold. This phenomenon could be seen in Yoga or spirituality often sold to people by cultural capitalists. On the other hand, dance, music and every form of art can be intangible knowledge. Through ages it has been disseminated through oral and physical traditions. In this world, with the advancement of science and technology, these forms can be stored in tangible ways that can be used to communicate and spread the art globally.
- Veena Basavarajaiah ( May 1, 2012)

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